CakeStyle’s premise was style “straight to your door.” That meant our packaging had to be delight and excite the customer as she poured through her stylist- selected picks.

We wanted the box to be easy to carry as most of our clients got their boxes at work. A high-quality box with a handle meant she could easily get it back and forth. We also wanted the presentation of the clothing to be more luxurious than what Nordstrom would provide. Each item came individually wrapped, with a sleeve including the packing slip, a link to their custom video and a pre-paid return label making it simple to keep what she liked and send back the rest.

December 12, 2014